06/08/2022

Vishay Unveils New Corporate Brand: The DNA of tech.

By micohuang

MALVERN, Pa. — September 16, 2020 — Vishay Intertechnology, Inc. (NYSE: VSH) today announced the launch of a new brand that showcases the company’s extensive product offerings and unwavering commitment to customer relationships, making it To be a trusted supplier in the industry for over fifty years.

Vishay’s new brand proposition, The DNA of techÔ, covers diodes, MOSFETs, power ICs, optoelectronics, resistors, inductors and capacitors – including all the essential components to enable Electronic innovation. Vishay component solutions are used by designers in a wide range of fields including automotive, industrial, consumer electronics, computing, communications, defense, aerospace and medical to develop next-generation products.

Dr. Gerald Paul, Chief Executive Officer of Vishay, said: “The new brand inspires us to provide today’s inventors with one of the world’s broadest portfolios of high-quality, high-reliability, energy-efficient electronics components to enable tomorrow’s innovations. A preferred manufacturer that prides itself on driving innovation with ease and confidence, backed by The DNA of techÔ.”

Founded by Dr. Felix Zandman in 1962, Vishay has an industry-wide reputation for quality, reliability, and a rich product line, as well as honest dealings with all of the company’s business relationships and partners, making Vishay the world’s most trusted electronic component one of the manufacturers.

Joel Smejkal, Vishay’s new executive vice president of corporate business development, said: “The rebranding process involved in-depth conversations with different customer groups to truly understand Vishay’s outstanding contribution to electronic component assurance. We are delighted and responsible for solving design challenges with our powerful products. We are committed to learning from this experience and becoming a more valuable partner to our customers around the world.”

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